This project we were asked to develop a long term brand strategy for a business of our choice. I created a mock company named Peek a Boo that sells bath and skin products for babies and mothers during and after pregnancy. Peek a Boo focuses on gentle, sustainable, and natural products that are pediatrician and dermatologist tested. Within this portfolio, I will present my design process step by step to portray how the visual elements of its brand represent the company's goals.